Product development flow

In general, hair care product development will proceed in the following steps:

  1. Meetings

    Meetings are held with developers. The contents of the plan and requirements are clarified. At this time it is a good idea to confirm a development flow as well as a rough budget. It is necessary to take into account everything. It is not just about product contents, but should also be about the above 'Basis of Product Manufacture' as well.

  2. Prescription

    There shall be a trial manufacture of the product in the laboratory in accordance with the plan contents and the requests of the client.

  3. Evaluation

    The trial product is evaluated.

  4. Design is considered

    Once the prescription of the trial product has been decided, an investigation starts into the materials (such as the tube and individual packing boxes).

  5. Quotation

    When the final specifications have been decided upon you will receive a final quotation from the developer.

  6. Manufacture

    The product is manufactured in accordance with the specification.

  7. Delivery of goods

    The product is delivered.


Approximately 3 - 6 months

Approximately 3 months - 1 year

For persons wanting to produce hair-care products

To those that are considering a plan to make hair care products, what do you think the most important thing is when making something?

Isn't what is needed is a strong proposal that appeals to necessity and a dream that is the story of the product. No matter how good a product is, if there is not an expectation that says 'What can this do for me?' and if there is no feeling that it is a necessity, it will have no value on the market.

Let's work together to give people dreams and then to fulfill those dreams with our products.

Incidentally, how long will it take until the product is ready to go? Cosmetics take around 3 to 6 months, and in the case of quasi-drugs as a general rule it can take from 3 months to 1 year. How can I make an item just as I want it, within a timeframe that may seem long but which, before we know it, could go rather quickly?

Basis of product manufacture - marketing talk

"Even though development of a new product is necessary, no matter how much time passes, for someone reason or other we only have an image...". Have you ever had possessed such a concern and been at a complete loss as to what to do? Relax, there is no need to worry. At that time let’s return to the basics of making a product and step by step come up with a plan. While organizing ideas and images of new products, let's look at the four fundamentals of marketing.


At first, no matter what plan you have, it is always going to be a little vague. Let's gradually add shape to the rough ideas you have come up with. Is the product you want to make shampoo? Or is it treatment? What name do you want to give your product? Shall we decide upon a brand name? For the customers who are going to use your product every day, what shape and size of the container is necessary? What is important is not just on the outside, but also what is inside, so let's hammer out clearly what the special features the product has.


The issue of how much to sell the product for may seem easy, but in fact is surprisingly difficult. You can set a low price so that anyone can get a hold of it easily, you may also wish to make one of the features of the product a luxury feeling, so then you can set a high price. The price that you set is closely related to the brand name and the features of the product, so let's be very careful when setting the final price.


There is quite a variety in the ways in which it is possible to get the product to your customers. There are bricks and mortars stores, such as general stores and drugstores where it is possible for your customers to pick up and actually feel your product as well as ask the store clerk a variety of questions about it. You can also sell your products on shops on the internet, where customers can order them freely at any time without having to go all the way to a store to buy them. With a variety of distribution channels it is vital to clarify how you are going to sell the product after you have developed it.


Finally, we have promotion. Even if you go to all the trouble to make a good product, if no one knows it is any good, it will not sell at all. Let's firmly decide the method and the budget for the product's advertising and publicity.

Let's clarify the issues

Of course, it is best if all these elements can be completely decided in the marketing stage, but there is no need to if it is not possible to decide everything. It is fine to make a decision about the undecided elements while discussing with the product developer and manufacturer.

However, if there is a situation where these elements remain undecided and what you desire is unclear while your plan proceeds, then there is a real danger that you will have to go back later and make adjustments and you will incur unnecessary costs. First, you need to think about what you want and then you need to make clear what has already been decided and what remains to be resolved.

If you want like some advice or suggestions for you please, please feel free to contact us.