洗顔料、スタイリング剤、育毛剤・・・など、男性の化粧品に対する意識もどんどん変わって
きていますね~また女性はそれをどう見ているのでしょうか・・・
そこで、今回は、男性化粧品について調査してみました~
ご協力頂いた皆様、ありがとうございました!!
化粧品を購入したことがある男性は56%
これまでに男性化粧品を購入したことのある男性は56%。
購入したことがないが、今後購入してみたい・・・という回答を含めると
全体の66%になります。
大手マーケットトリサーチ会社の調査でも、国内の男性化粧品市場は
拡大しており、各社とも男性化粧品の商品開発に力を入れている
ようですね。
また実際に購入した製品としては、洗顔料、スタイリング剤、養毛剤、
育毛剤などに集中しており、顔と髪のケアに集中していることがわかります。
最近では、保湿やアンチエイジング用の製品も人気があるようで、男性の
皆さんの意識も変わってきているようですね~♪
男性化粧品を購入したことがありますか?
![](data:image/png;base64,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)
どのような男性化粧品を購入したことがありますか?
![](data:image/png;base64,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また、男性が化粧品を購入することに対して、女性はどう思っている
のでしょうか。
身だしなみの一環として、「必要なケアはしっかりしてほしい」と思って
いる方が多いようで、
「とても良い」、「やや良い」という回答が全体の60%を占め
男性の化粧品肯定派の女性が否定派を大きく上回っています。
女性の方は、男性の化粧品購入についてどう思いますか?
女性の方は、男性化粧品にはあまり興味がないのかな?と
思いましたが、そうでもないんですね!!!
では、男性化粧品に何を求めているのでしょう・・・・??
男性は頭皮ケア、女性はニオイケア!!?
では、男性は、化粧品を購入する方は、
どのような機能や効能を求めている
のでしょうか・・・
また、女性の方は男性化粧品に
どのような機能、効能を期待をしている
のでしょうか・・・
男性用の化粧品について、どのような機能・効果を求めますか?
<男性>
![](data:image/png;base64,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)
<女性>
![](data:image/png;base64,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ご覧のように、男性は、「頭皮ケア」効果を求め、女性は「ニオイケア」
となっています。
やはり女性はニオイや香りに対して敏感なのかもしれないですね。
男性向け化粧品のキーワードは、ミドル、シニア向け?
こうして見てみますと、男性向け化粧品のキーワードは
(1)頭皮ケア (育毛、薄毛、皮脂対策)
(2)ニオイ対策
(3)美肌 (洗顔)
といったところでしょうか。
ちなみに、年代別の男性化粧品の購入率を見てみると
20代・・・42%
30代・・・48%
40代・・・47%
50代 ・・・68%
となっています。これには正直驚きました!!!
各メーカーとも、ミドル、シニア市場向けの製品開発に力を入れて
いると聞いてはいましたが・・・(汗)
また、実際に購入している商品として、、洗顔料が一番多かったように
身だしなみを意識した商品カテゴリーが伸びているようです。
育毛剤や養毛剤、スタイリング剤だけでなく、これらの分野が
伸びているところに、各メーカーの戦略が見えてきますね~♪
私達も、ミドル、シニア向けの男性化粧品の開発にも力を入れていこう
と考えています。
こんな製品があれば・・・そういったご要望を是非お待ちしていますね!!